Quality graphic design for online casino sites with no GamStop is just as important as quality software and variety of gaming providers on the site. A well-designed gambling platform increases the likelihood of attracting new players and retaining regular players. Also, the more thoughtful the usability of the design, the more likely a player is to recommend it to friends as well.
So what’s the role of a graphic designer in the creation and development of a successful online casino? We’ve looked into this question and have prepared a concise article about it for you.
Spectrum of Activities
The peculiarity of the graphic designer profession is that it is a rather large field of activity, which includes several areas:
- graphic environmental design: advertising signs, road signs and more;
- creating a personal brand, style and consumer perception;
- creating fonts for different directions;
- creation of advertising: advertising layouts, booklets, videos, etc;
- design of printed publications: books, magazines, newspapers;
- design of Internet resources: designs for social networks, websites, banner advertising, emails, etc.
Online Casino Graphic Designer: Features of the Job
The most suitable option is to entrust the online casino to a designer who is already familiar with the gambling industry. The expert will be able to take into account all the nuances of the layout of the sections and buttons of the resource, keeping in mind the interests of the gamblers as well as, importantly, the legislation in the first place. A virtual casino requires the use of a flexible template in order to be able to update the site quickly and easily, to introduce new banners and sections without global amendments.
Despite the advantage of many ready-made templates, gambling experts do not recommend using them in order to save money. An online business should attract as many people as possible, so the web portal should be as unique as possible. And the introduction of existing templates turns gambling platforms into modified twins.
The graphic designer must consider many factors:
- Original design and a broad colour palette that is not irritating to the eye. The unique design not only attracts attention, but also motivates the player to stay longer on the site.
- Easy theme change. Players can change the appearance of the web page according to personal preference.
- Compatibility with different browsers. By the correct and fast display of the resource through all browsers online casinos will attract a large target audience.
- Accessible and informative slideshow, which will quickly learn the latest promotions, news.
Graphic Designer Duties
The main responsibilities of a graphic designer:
- Knowledge of basic design concepts: colouring, composition, painting and drawing fundamentals;
- Knowledge of graphics programmes, in addition to the well-known ones: QuarkXPress and CorelDraw;
- specialised knowledge in the field of graphic design: types and genres of graphics, work with fonts, application of photos and illustrations in design, typography.
The classic design process consists of 7 steps, which are similar for most niches, including gambling. Naturally, individual projects may require some additional steps. But in the current list, we’ll show the standard option:
- Task clarification: outlines a key understanding of the team’s goals and objectives. And what actions are expected of the player who enters the site.
- Deepening and learning: Analysis of the information received from the customer. Independent research in open sources: study of competitors, similar mechanics services and analytical reports.
- Idea generation: Capturing the ideas from the previous stage in text form or as sketches. Comparison of ideas and selection of the most appropriate ones.
- Scenario thinking: Identifying key and secondary scenarios. A step by step elaboration of the key scenarios.
- Framework creation: (Framework is the structure around which UI elements are built.) Using the collected ideas and described scenarios, create the most suitable design structure that helps the user perform their task.
- Search for a visual style: Determine the desired brand message and select the appropriate colours, fonts and styles of elements.
- Designing layouts: Preparing all layouts and possible interface states for submission to the client or developers.
Conclusion
When creating the look of an online casino, the designer needs to consider many factors, including the use of colour to stimulate user response. For example, red often encourages the customer to take the desired action, while black represents prestige and elegance. The casino web portal needs to be lightweight, load pages quickly, and respond to user actions. Therefore, in the pursuit of quality and presentable design, it is worth keeping in mind the speed of page loading. The use of banner graphics to promote promotions and special offers and bonuses is one of the keys to success. You should also pay attention to adapting the service for mobile devices.