Food packaging in your refrigerator, street signs and signs, posters, flyers – all this was done by graphic designers. Every day we come across hundreds of advertisements, branded products and visual communication elements.
Graphic design is a broad concept that affects almost all areas of our lives, both in the real and in the digital world. Let’s see where it is used and what functions it performs.
We use visual perception to the maximum to navigate the world and carry out routine tasks.
Do you want to walk to the supermarket? You need signs on houses, arrows in Yandex.Navigator, or at least a sign with the name of the store, visible from afar. Want to read a book? You need a graphic designer to take care of the appropriate font and page consistency. Going to perform in front of an audience? Visual support will help to summarize the most important things.
An important mission of a graphic designer is to organize the chaos around and put information on the shelves.