The scope of a graphic designer’s professional interests is truly immense. It is the development of logos, symbols and corporate identity, the design of packaging, book covers, music CD covers, street advertising banners, advertising blocks in paper and online publications, and much, much more.
Moreover, graphic design skills are required for web and interior designers, advertising designers, planners, architects, and even game designers.
Susan Wainshenk, “100 New Design Essentials”
This is a revised and expanded edition of the acclaimed guide, 100 Essential Design Principles.
Drawing on the latest research in psychology and neurophysiology, Susan Wainshenk provides practical advice to help you create designs that respond to users’ unconscious desires. In particular, you will learn:
- ways to make websites, mobile apps, and new products more effective many times over;
- ways to create attention-grabbing commercials;
- the volume of text on the screen that people are able and willing to read;
- simple means to increase the attractiveness of content;
- how to select fonts for better text perception;
- how and where to best place the menu on the smartphone screen.
Whether you are a beginner or a long-time expert, after reading this book you will be able to create not just “beautiful” but selling design – to the delight of yourself, your customers, and your consumers.
Maria Savostyanova, “Design Today”
This book 2021 is written for those who are interested to know how design culture has developed in the last 20 years – the challenges that confronted designers of different specialisations, how veteran pros and yesterday’s students changed the rules of the game.
We are talking about the influence of digitalisation and craftsmanship, as well as the rise of design for museums. The book analyses dozens of national and international projects and attempts to place the names of Russian designers in a global context.
Michael Beirut, “Now You See It”
In the pages of the book Michael Beirut reflects on the history and directions of design, his own path in the profession, typefaces and colour, architecture, imitation and pop culture, relationships with clients, his childhood home, The Sopranos and Hillary Clinton’s presidential campaign logo. Years of experience have helped Beirut to analyse the subject in depth while writing simply, clearly and with humour.
This is a book for graphic designers, art directors, art students and anyone interested in the world of graphic design and the experiences of one of the world’s best designers.
James Felici, “Typography. Typeface, layout, design”
The book is devoted to typography – the art of registration of printed works by means of typesetting and layout, which has artistic and technical aspects. The aesthetic principles of font selection and application for printing and display are supported by the set of information, rules and peculiarities of professional computer layout according to the modern standards.
This second edition provides universal techniques for working with the latest versions of major desktop publishing programmes for Mac OS and Windows, Unicode and OpenType fonts, enhanced character sets, character search techniques, and the latest information on web typography (including CSS3).
Connie Melamed, “The subtleties of visual design for professionals”
Carefully considered design is the best way to get your message across to the largest possible audience. Do you want your message to be positively received? Design it in the best way possible!
Connie Malamed, specialist in information design and visual communication, uses various examples to show what visual aids designers can use to develop unique products.
Beginning designers learn about the indispensable tools of skilful design, such as empty space and visual effects, which are achieved by means of layout and the right choice of fonts. And if you’re no longer a novice, you’ll learn how to use them more effectively and creatively than you did before.
Malamed explains the process and principles of graphic design (she calls her approach “attentive design”) with ease and clarity. Her ideas really work and you can apply them immediately, literally from the wheels!
S. Zagmeister, J. Walsh. “On Beauty”
World-renowned designers Stefan Zagmeister and Jessica Walsh explore the essence of beauty and the transformative power of aesthetically beautiful design.
In this groundbreaking visual book, they set out to discover what beauty is and how it affects our lives. They turn to philosophy, history and science to understand why we are attracted to beauty and how it affects how we feel and behave. Determined to bring their discoveries to life, Zagmeister and Walsh show us how beauty can make the world a better place.
For designers, illustrators, architects, photographers, artists and everyone whose work involves the visual arts. For all those who are passionate about beauty and yearn to understand it.